Key Notes
First Bus's Regional Bus Commercial Manager owns market-level revenue, passenger volume, yield, pricing and route performance. The hybrid role is based from Glasgow, Aberdeen or York with regular travel and pays £55,000 plus an annual bonus of up to 15%. Applicants need commercial or analytical experience, strong data interpretation and budget, forecast and stakeholder capability.
What You'll Work On
- Own performance across routes, depots or corridors, identifying revenue, passenger-volume and yield risks and opportunities.
- Lead local market plans, targeted interventions, trials and pilots that grow demand and commercial returns.
- Provide accurate budget and forecast inputs and identify new revenue opportunities across markets and partnerships.
- Partner with network-planning and service-delivery teams on route optimisation, pricing, ticketing and customer propositions.
- Support partnership schemes, bids and contract renewals while representing First Bus with authorities and local stakeholders.
Why This Role Matters
- First Bus’s regional routes and corridors have revenue, passenger-volume and yield targets; performance reviews and local commercial interventions determine how gaps against those targets are addressed.
- Regional bus customers encounter local pricing, ticketing and network changes; collaboration with Network Planning and Service Delivery connects market insight with the propositions offered to passengers.
What They Are Looking For
- Experience: Proven commercial, analytical or performance-focused experience in a large, complex organisation is sought.
- Technical: Strong data-analysis and interpretation skills are sought.
- Domain: Experience supporting budgets, forecasts or performance reporting is sought.
- Stakeholder: Ability to influence, collaborate and challenge across operational and external teams is sought.
- Experience: Strong organisation and disciplined escalation of commercial risks are sought.