Key Notes
Lifecycle campaigns and passenger retention are the work of this six-month CRM contract at Veezu. You’ll build and test Braze journeys across email, SMS and in-app channels, monitor campaign performance and improve engagement through experimentation. The Cardiff role is advertised as hybrid, with temporary employment identified in the employer’s vacancy metadata. Three to four years’ CRM or marketing-automation experience, hands-on Braze capability and the ability to construct automation logic are required.
What You'll Work On
- Build, test and launch Braze campaigns across email, SMS and in-app channels, maintaining reliable automation logic for relevant passenger lifecycle journeys.
- Run campaign experiments and optimise onboarding, engagement, retention and churn journeys, using measured outcomes to improve the effectiveness of lifecycle communications.
- Monitor open rates, clicks, conversions and return on investment, reporting campaign performance and recommending evidence-led changes to improve passenger engagement.
- Maintain information-security standards and follow policies and contractual requirements, supporting Veezu’s ISO27001 commitments while handling campaign data and communications.
What They Are Looking For
- Experience: Three to four years’ CRM or marketing-automation experience, including hands-on Braze use.
- Technical: The ability to build automation logic from the beginning and manage campaign execution.
- Technical: Analytical campaign-performance tracking and an outcome-focused, proactive approach.