Key Notes
UK brand strategy and integrated campaigns are the work of this nine-month Trainline contract. You’ll own campaign development, creative agencies, brand measurement and budget governance while coaching junior colleagues. Significant consumer-brand experience, creative judgement and commercial awareness are required, with agency leadership and data-led decision-making. The full-time London role is hybrid with at least 60% office attendance over twelve weeks; previous line management or mentoring is desirable.
What You'll Work On
- Develop UK brand execution from global strategy, maintaining consistent messaging and customer touchpoints across integrated campaigns and product launches.
- Lead campaigns from brief to launch and challenge creative-agency work, balancing immediate commercial priorities with longer-term brand equity.
- Own brand tracking, campaign objectives and measurement with Data Science and Insights, using results to improve campaign effectiveness and investment returns.
- Manage the UK brand budget and execution governance and coach junior colleagues, coordinating Brand, Product, Marketing and creative teams around campaign delivery.
What They Are Looking For
- Experience: Significant consumer-brand marketing with creatively distinctive and commercially effective campaigns.
- Technical: Strong creative judgement and understanding of brand investment and commercial growth.
- Experience: Leading and challenging creative agencies.
- Stakeholder: Influence and collaboration across teams and seniority levels.
- Technical: Comfort with measurement frameworks, performance analysis and insight-led decisions.
- Preferred: Line management or mentoring of junior colleagues is desirable.