Key Notes
Consumer-proposition development across Trainline’s markets is the work of this Brand Proposition Lead. You’ll connect customer research, behavioural insight and product execution, including new-business propositions from discovery through launch. Technology or consumer-industry experience, end-to-end project leadership and brand-performance knowledge are required. The full-time London role is hybrid with at least 60% office attendance over twelve weeks; AI tools and European market experience are helpful rather than essential.
What You'll Work On
- Develop consumer propositions from research and data, combining UX, Data Science and Brand Insights to understand segments and test behavioural hypotheses.
- Brief research and monitor markets and competitors, identifying opportunities and shaping new-business propositions within Trainline’s wider consumer offering.
- Coordinate Product, UX, Engineering and country teams to develop and test propositions, prioritising roadmaps against business goals and customer needs.
- Set proposition execution guidelines and success measures with Brand, Creative and Growth teams, reporting product and marketing impact to senior stakeholders.
What They Are Looking For
- Experience: Technology or consumer-industry experience and end-to-end project leadership.
- Technical: Research briefing, hypotheses and data-led decisions, with familiarity with brand and business KPIs.
- Stakeholder: Senior and executive stakeholder communication and organisation across concurrent propositions.
- Experience: Work within or alongside product-marketing teams.
- Preferred: AI-tool exposure and international European-market experience are helpful rather than essential.