Role Overview
What You'll Work On
- Own full-funnel growth for BlaBlaCar Ukraine
- Improve acquisition, retention, referral and marketplace performance
- Coordinate local strategy with global cross-functional teams
Why This Role Matters
- Grow BlaBlaCar Ukraine across acquisition, activation, retention and referral
- Own CAC, LTV, conversion, churn and engagement through experiments across performance, CRM, SEO, ASO and partnerships
- Improve user journeys, analytical frameworks and junior team capability as the market scales
About the Organisation
BlaBlaCar
Connects drivers with spare seats to passengers travelling the same way, running the world's largest long-distance carpooling marketplace across Europe and Latin America. The French company also sells intercity coach travel through its BlaBlaCar Bus network.
Location
Kyiv, Ukraine
Required Skills
5+ years in growth, performance marketing, data-driven product marketing, consultancy or entrepreneurshipHands-on capability in growth strategy, lifecycle marketing and full-funnel optimisationHands-on with Tableau, CRM/lifecycle tools and SEO/ASO toolsEvidence of coaching and mentoring

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