Key Notes
Proven B2B marketing experience is the main filter for this fleet-management software role, alongside hands-on digital communications, content and LinkedIn activity. You’ll run integrated campaigns, events and the annual user group while using performance data to refine acquisition work. The Bromsgrove role is full-time and hybrid, with at least two office days each week; no salary is published.
What You'll Work On
- Develop the annual integrated marketing programme for Velociti’s fleet-management software, aligning communications activity with product growth and brand-awareness targets.
- Create emails, videos, web copy, case studies, white papers and social content that translate transport-sector customer insight into persuasive messaging.
- Plan user groups, conferences, exhibitions and webinars, coordinating internal stakeholders and external agencies across each event’s delivery cycle.
- Analyse campaign, market and competitor data to improve online engagement, lead generation and the mix of acquisition and retention activity.
Why This Role Matters
- Fleet-management campaigns influence whether bus and rail operators understand Velociti’s software proposition; clearer evidence-led messaging supports qualified engagement and new-business opportunities.
- The annual user group and industry-event programme connects existing customers with product teams, helping Velociti retain relationships while capturing practical market feedback.
What They Are Looking For
- Stakeholder: Applicants need proven B2B marketing experience, including a demonstrable record in digital marketing, communications and taking campaign ideas from concept through implementation.
- Experience: Applicants need practical knowledge of content marketing, email marketing, online advertising and social platforms, with experience developing a brand presence on LinkedIn.
- Technical: Applicants need excellent copywriting and creative communication skills, with close attention to detail and consistency across customer-facing assets and channels.
- Preferred: Event-planning experience covering user groups, conferences or exhibitions is preferred, as is social-content work linked to customer acquisition.