Key Notes
Senior marketing leadership in a complex, trust-sensitive category is essential for Wayve’s first Head of Marketing. The London hybrid role leads a team of approximately four and owns product marketing, brand, partner co-marketing, digital, website, content, events and measurement for AI Driver, Robotaxi, automotive/OEM and safety audiences. The remit remains hands-on while setting the global strategy.
What You'll Work On
- Define Wayve’s global marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences, linking priorities with measurable programmes.
- Own product positioning and messaging that translates embodied AI and autonomous-driving technology into credible commercial narratives for partners and consumers.
- Lead partner co-marketing with automakers, mobility platforms and technology partners through shared narratives, launch plans and campaigns.
- Direct brand, digital, website, content, conferences and experiential marketing while coordinating integrated plans with the Communications function.
- Lead and coach an initial marketing team of approximately four and manage operating plans, budgets, KPIs, reporting and delivery quality.
Why This Role Matters
- Evidence-led AI Driver content and technically credible product narratives help automotive, technology and mobility partners understand and trust the technology they may adopt.
- Joint launches with automakers, mobility platforms and technology partners need shared messaging that advances partner objectives while preserving Wayve’s distinct market position.
What They Are Looking For
- Experience: Senior marketing leadership in a complex, trust-sensitive category, such as autonomous technology, enterprise technology, AI, platforms or fintech, is essential.
- Experience: Product marketing, narrative strategy and translation of technical products for commercial partners and consumers are essential.
- Experience: Building a category and brand across integrated channels is essential.
- Stakeholder: Successful co-marketing with major global organisations and collaborative leadership alongside Communications and senior technical or commercial stakeholders are essential.
- Technical: Digital, website, content, integrated-campaign and marketing-measurement capability is essential.
- Preferred: Constrained-budget experience is ideal; autonomous vehicles, mobility, automotive technology, challenger brands, international audiences or rapid-growth marketing organisations are desirable.