Key Notes
B2B SaaS or technology marketing leadership is required for this permanent UK role. You will own Ticketer’s marketing strategy, team and budget, linking demand generation with product launches and customer retention. Subscription economics, ARR and lifecycle metrics feature in the requirements; transport-sector, private-equity and international marketing experience are desirable.
What You'll Work On
- Set the marketing strategy, budget and performance measures, leading the team’s planning and campaign delivery across Ticketer’s customer lifecycle.
- Develop integrated demand-generation campaigns across digital, content, events and account-based marketing, coordinating product-launch messages with Commercial and Product colleagues.
- Analyse customer and competitor evidence, reporting campaign returns and refining positioning, sales materials and content for transport technology buyers.
Why This Role Matters
- Ticketer’s commercial pipeline is an explicit marketing outcome, with campaign investment assessed through qualified opportunities and revenue attributed to the marketing programme.
- Existing transport customers are targeted through adoption and upsell activity, connecting product messaging and lifecycle campaigns with the advert’s retention and expansion objectives.
What They Are Looking For
- Experience: Relevant experience includes senior B2B SaaS/technology marketing leadership and demand-generation results.
- Domain: Relevant domain knowledge includes subscription models, ARR and customer lifecycle metrics.
- Preferred: Preferred attributes include transport technology, private-equity-backed business or international marketing.